B2B Sales

AI OutboundSales AutomationFounder-led salesB2B SalesEmail deliverabilityAI assisted cold outreach
AI OutboundAI Outbound
+5+5
The Asymmetry Advantage: Why Founders Have GTM Superpowers Teams Don’t

The Asymmetry Advantage: Why Founders Have GTM Superpowers Teams Don’t

How to turn unfair insight into Scalable GTM

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The Context Gap: Why Buyers Ignore You Even When They Need You

The Context Gap: Why Buyers Ignore You Even When They Need You

When the Message Is Right but the Moment Isn’t

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Second-Order Differentiation: Competing on How You Think, Not What You Build

Second-Order Differentiation: Competing on How You Think, Not What You Build

In crowded markets, worldview beats feature lists.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Buyer Mental Models: Understanding How Prospects Actually Interpret Your Message

Buyer Mental Models: Understanding How Prospects Actually Interpret Your Message

Write for the shortcuts your buyers use — not the logic you wish they had.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Outbound Surface Area: Why More Contact Points Create More Luck

Outbound Surface Area: Why More Contact Points Create More Luck

Most teams think outbound is a math problem.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The “Single Insight” Advantage: Why One Sharp Idea Beats 20 Features

The “Single Insight” Advantage: Why One Sharp Idea Beats 20 Features

Features don’t sell. Insights do.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Story Density: Compressing Your Narrative Into 10 Seconds of Attention

Story Density: Compressing Your Narrative Into 10 Seconds of Attention

Buyers skim, not study.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The Founder Frequency: Finding Your Natural GTM Rhythm

The Founder Frequency: Finding Your Natural GTM Rhythm

Some founders win by velocity; others by depth.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The GTM Compounding Loop: Learn Faster Than You Sell

The GTM Compounding Loop: Learn Faster Than You Sell

Every motion should leave you smarter than it found you.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
Why Message Quality Outlasts Channel Advantage

Why Message Quality Outlasts Channel Advantage

Channels get crowded. Message clarity compounds.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
The “Micro-Offer” Technique: Earn Replies Without Selling Anything

The “Micro-Offer” Technique: Earn Replies Without Selling Anything

Stop pitching demos. Start offering micro-value exchanges.

Alexander Shartsis
Alexander Shartsis
AI OutboundAI Outbound
+5+5
From Campaigns to Systems: How Mature GTM Teams Think

From Campaigns to Systems: How Mature GTM Teams Think

Early founders think in campaigns. World-class GTM orgs think in systems.

Alexander Shartsis
Alexander Shartsis